3) What kind of media institution might distribute your media product and why?

My magazine would most probably be distributed by a slightly smaller printing company than IPC, one of the biggest multinational media companies in the world. A publisher such as Dennis would be most appropriate for my magazine. They are a medium sized publisher.

An advantage with going with a medium sized publisher is that you’ve got good distribution deals with some of the country’s leading magazine stockists; such as WHSmiths. However a disadvantage of this is that it limits your editorial interdependence, therefore the company you are using to publish your magazine may make you pay as much attention to advertisers as you do to your audience in order to maximise profits.

I have not gone with Bauer because they already publish Kerrang therefore if I went with the same publisher I may not be getting as bigger market share than if I went with a different publisher. Although IPC are Bauer’s biggest rivals, I have not gone with these because they will limit your editorial interdependence.

Depending on the successfulness of my magazine, I will consider expanding my magazine maybe into a radio station, similar to that of Kerrang. I will also debate whether to make my magazine readable online, although I may be losing money, at the same time, by people reading the magazine on the website, it is a way of promoting the magazine. The online magazine doesn’t come with the freebies, but if the magazine advertises ‘what to look forward to next week,’ then people might go out and by the product. Also if my magazine gets as popular as Kerrang then I could maybe get a sponsorship deal with a music festival or tour etc.