2) How does your media product represent particular social groups?

My magazine ‘Decay’ is aimed at people between the ages of 16-25, both genders and nationally across the UK. Decay is also aimed at people who are single or in a relationship. Their social class are E, D, C1, or C. The psychographics of the social group that I am representing are individuals. These include young people that are often hard to classify. The lifestyle subset of the social group I am trying to represent is a cross between Yuppies and Dinks.


I think the image on the left that I used on my contents page is similar to that of the one that is on the right which could be found in a magazine such as Kerrang or Rock Sound. It is similar in that their facial expressions and posture can be mirrored across onto the other image. Both bands are wearing similar clothes therefore my image challenges the image on the right. From constructing this image I think that it portrays youths as positively rather than negatively. Many media products portray youths as being violent and disruptive, however Decay is influencing youths to be whatever they want. My magazine does not subvert conventional stereotypes such as hoodies or Goths as it can be seen in mainstream media.

Decay does not have a pro-consumerist stance which means that it does not emphasis on buying lifestyle products and fashion. It is therefore an anti-consumerist magazine. This because I will not focus on advertising as I want to promote the magazine as people having a certain interest in this specific type of music.