5) How did you attract/ address your audience?

My magazine speaks the language of my target audience in that it has quite a sarcastic and informal tone. This is intended to be like this because it helps to attract my target audience. For example on the double page spread the caption underneath the photo says ‘BRING IT ON!’ This suggests an informal tone. This is a connotation to my target audience because they are accustomed to this kind of terminology. People will want to be associated with my magazine because it gives them a kind of higher social status. If someone asks you if you read ‘DECAY’ you can say yes I have subscribed to it. This portrays a positive image of you because you read this magazine.

The unique selling point of my magazine is that it comes with free gifts and posters each week. Although most magazines these days come with free gifts, the gifts will be of top quality but the price of the magazine will stay the same each week. However once a year there will be a bumper edition of my magazine which will contain more pages, with more competitions and free stuff such as posters and stickers.

I constantly asked a member of target audience for feedback throughout the production process for their thoughts and new ideas. From the feedback I changed several features of my magazine the main change of my magazine was the title. I asked my target audience as what name suited best out of the following: Decay, Limited and No Limits. I originally used No Limits but from feedback they decided that Decay suited the type of magazine I was producing.